. . . ah yes the whole idea of beauty . . .
"There's clearly a strong force making toward conformity in society, so strong that it seems to have something to do with the stability of society itself. In ordinary life even the most splendid things we can think of, like goodness and truth and beauty, all mean essentially what we're accustomed to. As I hinted just now in speaking of female make-up, most of our ideas of beauty are pure convention, and even truth has been defined as whatever doesn't disturb the pattern of what we already know" (Northrop Frye. The Educated Imagination 35)