Wednesday, January 26, 2005

"Consider a mug of American coffee. It is found everywhere. It can be made by anyone. It is cheap - and refills are free. Being largely without flavor it can be diluted to taste. What it lacks in allure it makes up in size. It is the most democratic method ever devised for introducing caffeine into human beings. Now take a cup of Italian espresso. It requires expensive equipment. Price-to-volume ratio is outrageous, suggesting indifference to the consumer and ignorance of the market. The aesthetic satisfaction accessory to the beverage far outweighs its metabolic impact. It is not a drink; it is an artifact."(The NYR of Books|Europe vs. America)


:: note :: . . . part of everyday is grinding the bean, filling the espresso maker and waiting for the aroma to waft upstairs . . . always appreciated the artifact . . .